Digital PR and Advertising
COMM 4365
Credit Hours: 3.0
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: COMM 3360 or COMM 3368 .
Description
Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.
Lecture Contact Hours: 3.0 Lab Contact Hours: 0.0
Prerequisite: COMM 3360 or COMM 3368 .
Description
Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.
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